Login to Online Ordering:

Case Study | Carlsberg UK

Carlsberg UK, one the largest international brewers and distributors within the United Kingdom, decided back in May 2006 to replace their existing online ordering portal.

The Solution

The dedicated, centralised, online ordering solution, known as Freshnet e-Dray, provided by Freshnet Systems Ltd allows UK customers to place orders online, making the ordering process fast and convenient. Orders can be placed any time, enabling pub managers to carry out this task at a time that is convenient to them. Freshnet's development team were able to organise the content in such a way so as to ensure that it is presented to the customer in a clear but engaging format.

Freshnet: The Company

Freshnet Systems Ltd provides bespoke, expert, internet-based, business process and transformation solutions that address purchasing and supply chain management issues in the hospitality and leisure sectors.

The Benefits: Carlsberg UK

Freshnet e-Dray is an automated system that is available online, bringing an entire network of information to your fingertips and providing benefits for all parties in the purchasing chain.

What can be a tedious task of finding and adding a product to the dray is made simple using a combination of revolutionary programming and state of the art technology which ensures customers can find the products they are looking for with greater ease and targeted promotions can be made available as the customer navigates the site.

These targeted promotions are driven by a bespoke user interface, called the Deals Wizard, which provides companies with the facility to create individual promotional offers and can be tailored to individual customers/tenant needs, or aimed across an entire estate. Whoever your target market may be, e-Dray puts you and your sales operation firmly in the driving seat by linking the power of banner advertising directly to the promotion wizard whilst focusing on specific customer needs. This type of versatility mitigates the cost of expensive forward planning print runs, raises customer awareness, and gives your customers access and time to digest the offers available 24/7.

Training

The system is extremely intuitive, however all new customer registrations receive a comprehensive User Guide detailing the ordering process as well as access to 24 hour support should it be needed.

Project Objective:

International brewers and distributors, Carlsberg UK, were looking for an e-commerce solution that would allow them to grow their online presence, whilst being electronically integrated with there Back Office SAP systems.

Freshnet: Placing an order